tigertore.blogg.se - Clean email list inactive subscribers mailchimp

#CLEAN EMAIL LIST INACTIVE SUBSCRIBERS MAILCHIMP HOW TO#

Most ESPs (including EmailOctopus) automatically remove hard bounces from your mailing list. The more you email contacts that return a hard bounce, the more likely you are to fall foul of spam filters. Internet Service Providers (ISPs) set limits for bounces, as well as spam complaints and unsubscribe requests. And hard bounces damage your sender reputation, which hurts your deliverability. Invalid and non-existing email addresses will return a hard bounce.

a hard bounce, which is permanent and means that the email address is wrong, the domain no longer exists or the recipient’s email server has blocked delivery.

a soft bounce, which is temporary and indicates that the inbox was not available at the time the email was sent.

There’s a few ways email list cleaning improves deliverability: 1. If increased engagement wasn’t enough of a reason, how about better deliverability? And getting more of your emails into the inboxes that matter most your business? A clean email list improves deliverability After all, it’s the engaged audience that is going to give you business.Īnd rather than constantly changing your messages to try and gain more email opens or link clicks from people who aren’t interested, you can focus your efforts on those who are. It’s better to have a smaller but more engaged audience than a larger but less engaged audience. It’s easy to think of email marketing as a numbers game – the more subscribers on your list, the better.īut you should think of it more as quality over quantity.

Which will improve your ability to build more meaningful relationships with your audience. You’ll then be able to make better informed decisions when engagement peaks or dips. But your metrics will give you a more accurate picture of what’s working with your target audience. Granted, the number of people opening or clicking your emails won’t change. If you remove contacts that are not opening your emails, the percentage of subscribers who do open your emails will go up. Open rate is calculated as a percentage – the number of opens divided by the number of emails sent. When you’re sending your emails to people who want to hear from you, your open and click rates will naturally increase. And you’ll rewarded with better campaign performance, better deliverability and cost savings. By regularly purging your mailing list of these invalid and inactive subscribers, you’ll craft a more engaged audience. Neither of these types of contacts make for a healthy mailing list. These are the contacts that signed up to your mailing list but haven’t opened a single email from you. Then there’s the issue of inactive, or ‘cold’, subscribers. Or they simply don’t check that particular account anymore. It could be because a contact signed up with a work email but then changed jobs. Not all email addresses on your list remain valid. Why you should keep your mailing list cleanĮmail lists decay over time.

Tools to help keep your mailing list clean.

#CLEAN EMAIL LIST INACTIVE SUBSCRIBERS MAILCHIMP HOW TO#

Tips on how to maintain good email hygiene.Why you should keep your mailing list clean.